Brand & Experience

World Economic Forum – Strategic Programming at Davos

Date: Multiple Years (Most Recent: 2025)

Organisation: HMG and Global Thought Leaders

Impact Narratives: Platform for Influence, Crafted with Intent

Overview

Contributed to the strategic design and delivery of multiple Davos programmes—spanning Prime Ministerial and Chancellor delegations, global policy leaders, and emerging thought figures—aimed at harnessing the WEF platform to deepen UK diplomatic influence, foster public–private partnerships, and amplify client narratives on the world stage.

Focus Areas

  • High-Level Diplomatic & Thought-Leader Itineraries

  • Stakeholder Mapping & Targeted Connection Facilitation

  • Thematic Salon & Roundtable Design

  • Media Engagement & Thought-Leadership Placements

  • Post-Davos Follow-Up & Alliance Activation

The Challenge

To secure strategic cut-through in a hyper-competitive environment, translating transient Davos encounters into enduring partnerships, policy influence, and media resonance.

The Solution

Integrated multi-day, intensive Davos programmes combining official and fringe-zone activity. Coordinated all logistics—from secure transport and venue operations to accommodation—to guarantee seamless execution. Curated bilateral meetings with heads of state, international funders, and UN bodies both within the WEF official zone and at off-site venues. Developed client participation in profile-building events and curated bespoke dinners to foster candid dialogue across sectors. Developed comprehensive media engagement plans: arranged pre-scheduled interviews with global outlets, ad-hoc press availability in the Forum’s media centre, and narrative briefings for journalists. Facilitated real-time message refinement ensuring client narratives remained agile. Post-event, organised structured follow-up to transition Davos connections into formal partnerships and initiatives.

The Outcome

For Prime Ministers and Chancellors, this approach elevated global standing, secured high-level policy agreements, and demonstrated the UK’s leadership in multilateral forums.

For thought leaders, every minute was optimised to its fullest potential: bespoke bilateral introductions aligned with their core agendas, targeted media engagements to amplify key messages, curated fringe-zone salons that facilitated deep connections with policy shapers, and follow-through mechanisms that transformed brief encounters into lasting advisory and partnership opportunities