Brand & Experience

Tech Founders – US Product Launch

Date: 2023

Organisation: Confidential (Tech Founders)

Impact Narratives: Crafted with Intent, Influence in Action

Overview:

Designed and delivered a multi-city program for a tech founder couple preparing to launch their debut product in the US market. With ambitions to shape early perception and build a trusted network ahead of launch, the strategy combined intimate east and west coast engagements. A highlight included a curated dinner in San Francisco, bringing together leading journalists, investors, and cultural influencers. Every detail — from venue selection to seating plan — was crafted to build credibility, spark curiosity, and align key audiences around the founders’ mission.

Focus Areas

  • Brand Experience Strategy

  • Stakeholder Mapping & Engagement

  • Influencer & Investor Relations

  • Event Design & Production

  • Narrative Development

The Challenge

Establish early momentum and cultural relevance for a new product in a competitive US market, without a traditional marketing campaign.

The Solution

Curated a series of high-impact events designed to foster trust and invite strategic feedback. From discreet private dinners to informal investor salons, each engagement served as both a visibility platform and a real-time feedback loop — shaping investor materials and public storytelling ahead of launch.

The Outcome

Generated early traction with target audiences and secured critical media interest before launch. The program strengthened investor confidence, provided valuable market insight, and laid the groundwork for long-term brand presence in the US.