Brand & Experience

Serpentine Summer Party – Artistic Convening & Philanthropic Engagement

Date: 2017-2019 Duration: 2 years

Organisation: The Serpentine Galleries

Impact Narratives: Crafted with Intent, Moments That Mattered

Overview:

Over a three year engagement, reimagined the renowned Serpentine Summer Party as a cultural and philanthropic landmark through strategic guest experience and major brand & artistic partnerships. Elevated both artistic and philanthropic outcomes while securing landmark brand partnerships.

Focus Areas

  • Event Direction

  • Fundraising Strategy

  • Creative Programming

  • Brand Partnerships

  • Guest Strategy

The Challenge

Refresh the event format while securing legacy patron support and attracting new audiences.

The Solution

Modernised operational systems and played pivotal role with Chanel 3-year partnership. Launched a new pre-reception for patrons and donor tier via a Bloomberg-hosted pre-event.

The Outcome

Raised funds by 60% and reaffirmed the party’s position as a global cultural fixture.