Brand & Experience
Serpentine Summer Party – Artistic Convening & Philanthropic Engagement
Date: 2017-2019 Duration: 2 years
Organisation: The Serpentine Galleries
Impact Narratives: Crafted with Intent, Moments That Mattered
Overview:
Over a three year engagement, reimagined the renowned Serpentine Summer Party as a cultural and philanthropic landmark through strategic guest experience and major brand & artistic partnerships. Elevated both artistic and philanthropic outcomes while securing landmark brand partnerships.
Focus Areas
Event Direction
Fundraising Strategy
Creative Programming
Brand Partnerships
Guest Strategy
The Challenge
Refresh the event format while securing legacy patron support and attracting new audiences.
The Solution
Modernised operational systems and played pivotal role with Chanel 3-year partnership. Launched a new pre-reception for patrons and donor tier via a Bloomberg-hosted pre-event.
The Outcome
Raised funds by 60% and reaffirmed the party’s position as a global cultural fixture.