People and Purpose

Deep Tech Spinout – Business Strategy & Activation

Date: 2023

Organisation: Confidential (Deep Tech Spinout)

Impact Narratives: Defining Identity, Building with Purpose

Overview

Provided strategic advisory to a newly independent deep tech business at the moment of its spinout from a high-profile parent company. With a world-class product but no standalone identity, the business needed to clarify its mission, differentiate itself in a competitive market, and create a brand presence that matched its ambition.

Focus Areas

  • Brand Identity & Narrative Development

  • Value Proposition & Market Positioning

  • Visual Identity & Naming

  • Investor & Partner Communications

  • Go-to-Market Strategy

The Challenge

Establish a distinct and credible market position that reflected both the company’s technical excellence and its human-centered purpose.

The Solution

Developed a comprehensive brand narrative and visual identity, underpinned by a clearly articulated mission and values. Supported leadership through the launch process, ensuring consistent messaging across investor materials, internal communications, and external channels.

The Outcome

The spinout successfully launched with a bold new brand and clear market positioning. Investor interest increased, internal alignment strengthened, and the company entered its next phase with clarity, confidence, and momentum.