Brand & Experience

Cartier UK – Institutional Event of the Year: The Queen’s Cup Polo Final

Date: 2018

Organisation: Cartier

Impact Narratives: Crafted with Intent, Behind the Gathering

Overview:

Oversaw the strategic execution of Cartier UK’s flagship events during a defining cultural season, with a focus on the Queen’s Cup Polo Final — one of Britain’s most prestigious social occasions. The brief was to elevate this institutional event while preserving its sense of heritage, precision and discretion. The role encompassed full ownership of guest experience, production design, creative storytelling, and partner engagement across Cartier’s event portfolio.

Focus Areas

  • Brand Experience Strategy

  • Luxury Event Production

  • VIP Guest Curation

  • Sponsorship Strategy

  • Event Design

The Challenge

Maintain the exclusivity and ceremonial tradition of the Queen’s Cup while evolving itscultural relevance and modernising guest experience for Cartier’s next generation of high-value audiences.

The Solution

Led all aspects of the Queen’s Cup Polo Finals Day — from creative direction and production to press planning and royal protocol — hosting HM Queen Elizabeth II.

Curated a refreshed guestlist that blended established clients with new influencers and stakeholders.

Delivered a content and experience upgrade for Cartier at the Goodwood Festival of Speed, reinforcing the Maison’s narrative across multiple platforms.

The Outcome

Strengthened Cartier’s leadership in the British cultural and luxury calendar, balancing historic refinement with immersive brand storytelling and guest engagement at the highest level.